Logo
First Poster
Second Poster
Third Poster
Theme Board
Ticket Booth
Gate
Pictograms
Wayfinding Signage
Wayfinding Map
Ticket
Billboard
Website
Notebook
Notebook
Keychains
Mugs
Pillow
Tote Bags
Coasters
Puzzle
Stickers
First reel (music by Brandon & Derek Fiechter)
Second reel (music by Brandon & Derek Fiechter)
Website navigation video
Description
This campaign brings attention to Egypt's sunken underwater heritage in Abu Qir Bay, Alexandria, by creating a visual identity for a conceptual Underwater Museum that has not been built. It showcases the sunken cities of Heracleion and Canopus alongside the remarkable artifacts and treasures that have remained submerged for centuries. Through a comprehensive branding campaign, the project aims to demonstrate that Egypt's legacy extends both on land and beneath the sea, revealing a rich heritage hidden underwater.
This student campaign titled 'Heracleion Adventure' was published in Egypt in July, 2026. It was created for the brand: MSA University, by ad school: MSA University. This Design, Digital, and Print media campaign is related to the Travel and Tourism industry and contains 25 media assets. It was submitted 2 days ago by Graphic Designer : Razan Osama of Msa University .
Credits
Advertising Agency (School): MSA University
Unit supervisors: Assistant Lecturer Dr. Rania Ezzat Amin
T.A Arwa Yasser
T.A Raneem El Maghraby
T.A Cathrine Shoukry
Archaeological artifacts: photographs by Christoph Gerigk © Franck Goddio / Hilti Foundation.
