ADVERTISING

Netflix

Wherever your next story takes you

Case study of the operation

Description

Stories can make us travel with imagination, but also in the real world.
Set Jetting is one of the biggest tourism trends right now as TV shows and films influence the travel destination of 38% of all travelers.
That's why Netflix created its first-ever original tourism campaign by making its shows promote the locations where they are set.

This student campaign titled 'Wherever your next story takes you' was published in France, Italy, and Spain in May, 2024. It was created for the brand: Netflix, . This 360° medium campaign is related to the Travel and Tourism industry and contains 7 media assets. It was submitted 3 months ago.

Credits

Copywriter: Enrico Monasteri
Art Director: Enrico Monasteri

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