Open Wines

When we open up, we let life in

Agency: Bensimon Byrne


Open Wines has built a brand position around self-expression, and this new campaign focuses on how being vulnerable and expressing oneself can lead to a deeper bond between two people. “Something happens over a bottle of wine when it’s shared between two people, especially when those two people have a bond,” says Joseph Bonnici, Bensimon Byrne partner, executive creative director, Bensimon Byrne. “People open up. They share. They reveal themselves.”
The spots feature three different sets of people, all sharing deeply personal stories about their life.

This professional campaign titled 'When we open up, we let life in' was published in Canada in August, 2020. It was created for the brand: Open Wines, by ad agency: Bensimon Byrne. This Content medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted almost 4 years ago.


Advertising Agency: Bensimon Byrne, Toronto, Canada
Partner/ECD: Joseph Bonnici
CDs: Gints Bruveris, David Mueller
ACD: Lorne Covant
Writer: Sam Ramsay
Art Director: Amy Fernandes
Producer: Caroline Clarke
Brand Lead: Chris Roop, Meghan Schroeder, Laura Robinson, Aviva Togman
Project Manager: Jenny Guth, Alex Ireland, Stephanie Niro
Strategy: Stefan Gerard, Jorge Aguilar
Production Company: Soft Citizen
Executive Producer: Link York, Rob Burn, Jaclyn Morga
Director: Henry Lu
Line Producer: Joe McLaren
DOP: Farhad Ghaderi
Photographer: Jennifer Roberts
Casting: Jigsaw Casting
Post Production Offline: Rooster Post Production
Producer: Melissa Kahn, Alanna Homuth
Editor: Michelle Czukar
Assistant: Jordan Giles
Transfer: Alter Ego
Colourist: Eric Whipp
Post Production Online: Fort York
Producer: Armen Bunag
Flame Artist: Melissa Vasiliev
Audio House: Berkeley Inc
Producer: Tyna Maerzke
Director: Jared Kuemper
Engineer: Jared Kuemper


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