ADVERTISING helping athletes commercialise their careers

Agency: Retroactive


World Cup-winning Springbok star, Bryan Habana, has announced the launch of, an innovative platform that gives athletes a ground-breaking solution towards growing their commercial brands.
Habana and his team at the award-winning creative sporting agency, Retroactive, have created a mobile tech play that reinvents the way athletes - of every tier and discipline - monetise their careers in a simple and cost effective way.
The devastating impact of the Covid-19 virus is expected to extend to economic losses on the sporting front, with an estimated $61.6bn in missed revenue by the end of 2020. Inevitably, it is the athletes who are personally affected, as event cancellations result in pay cuts, loss of appearance-fee income, and reductions in endorsement deals.

This professional campaign titled ' helping athletes commercialise their careers' was published in South Africa in August, 2020. It was created for the brand:, by ad agency: Retroactive. This Digital medium campaign is related to the Professional Services, Public Interest, and Sports industries and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: Retroactive, Johannesburg, South Africa
ECD: Mike Sharman
CD: Ben Karpinski
CMO: Bryan Habana
CTO: Andy G
Art Director: Duncan Blackhurst
Designer: Tyler Jade
PR: Lerato Malekutu, Myra McGlynn


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