When performance takes stripes.
Three stripes. Three citylights. One idea.
Description
Adidas and Mercedes-AMG Petronas Formula One Team, two worlds united by the pursuit of peak performance.
Three F1 cars form the iconic Adidas stripes, turning speed and engineering precision into a brand code.
The triptych citylight format is not accidental, it was chosen to symbolically mirror the three lines of Adidas, reinforcing the concept through both design and placement.
Minimalist, direct, and instantly recognizable: when performance takes stripes, the message is clear.
This student campaign titled 'When performance takes stripes.' was published in Croatia in September, 2025. It was created for the brands: adidas and Mercedes, by ad school: Inkubator ideja. This OOH Outdoor and Print media campaign is related to the Automotive and Personal Transportation, Sports, and Sportswear industries and contains 2 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
