Freshness you can feel - softness turned into a symbol.
Not just fragrance. A feeling.
Description
Freshness isn’t only something you smell, it’s something you experience.
This concept reimagines fabric softener as a tactile rose, directly inspired by Lenor’s own symbol. By playing with the rose from their logo and combining it with the softness of fabric, the ad transforms a graphic element into a physical, sensory metaphor.
Minimal in design, yet powerful in its sensory appeal, it makes the invisible experience of freshness visible.
This student campaign titled 'Freshness you can feel.' was published in Croatia in September, 2025. It was created for the brand: Lenor, by ad school: Inkubator ideja. This OOH Outdoor and Print media campaign is related to the Household Products industry and contains 2 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
