The Weeknd has collaborated with Mercedes-Benz for the launch of its first electric car, the EQC. The result is an online film starring the Grammy-winning artist and featuring his latest single, ‘Blinding Lights’. Mercedes-Benz’ lead European agency antoni garage in Berlin is behind the campaign, which is full of treats for automotive and music fans. Using a series of montages that cut between iconic moments in the brand’s history and its most famous cars - easily recognisable to any hardcore Mercedes-Benz fan - the film zooms through 133 years of automotive history, showing the natural progression from the world’s first automobile to today’s all-electric EQC.
This professional campaign titled 'Blinding Lights featuring The Weeknd (Abel Tesfaye)' was published in United States in November, 2019. It was created for the brand: Mercedes, by ad agency: antoni. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago by Director: Maeve of Hooton.
Advertising Agency: antoni, Berlin, Germany