Description
Stoiximan’s “Wheels of Change” SCR initiative is all about promoting inclusivity and accessibility in the Authentic Athens Marathon, by giving the opportunity to People with Disabilities to participate in the race together with volunteer chaperones.
To promote the message, we portray the parallel preparation of two individuals, a girl with a disability and her running partner. In the end they meet at the stadium for their training, as one team. Two people with two different daily lives but one common goal: The race that brings them closer and showcases how similar we all are to each other.
This professional campaign titled 'Wheels of Change' was published in Greece in October, 2023. It was created for the brand: Stoiximan, by ad agency: Another Circus. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Advertising Agency : Another Circus Creative Agency
Production Company: Rib Eye
Director: Stathis Mourdoukoutas
Creative Directors: Notis Doganis, Nassos Apollonatos
Art Director: Konstantinos Aggelou
Copywriter: Stavriana Orfanou
