PET SOS Foundation


Agency: McCann


There’s a new hilarious trend on the Internet called the #WhatTheFluffChallenge where people trick their pets into believing they disappeared in front of their eyes. The dog’s can’t understand where their owners went and go crazy for a few seconds until they find them.
Sadly, many pets experience the #WhatTheFluffChallenge and their owners never comeback.

This professional campaign titled '#WhatTheFluffChallenge' was published in Puerto Rico in June, 2018. It was created for the brand: PET SOS Foundation, by ad agency: McCann. This Content medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: McCann Worldgroup, Puerto Rico
Creative Director / Copywriter: Nánel Rodríguez
Art Director: Yariely Rodíguez
Copywriter: Gina Vence
Additional Credits: Ángel Alvarado, Lizette Díaz


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