Irish Examiner

We Define the Games - Long Grass, We Define the Games - S...

Agency: Chemistry


The GAA Championships represent the sporting pinnacles of Ireland’s native field sports. For swathes of the country, their county’s progress defines their summer. Happily, The Irish Examiner newspaper is here to define those games. In this playful campaign, the unique vernacular and terminology of the games are explained to the uninitiated.

This professional campaign titled 'We Define the Games - Long Grass, We Define the Games - S...' was published in Ireland in July, 2018. It was created for the brand: Irish Examiner, by ad agency: Chemistry. This Print medium campaign is related to the Media industry and contains 4 media assets. It was submitted over 4 years ago.


Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Emmet Wright
Art Director: Hugh O'Connor
Copywriter: Mick Loftus
Illustrator: Bob Venables
Additional Credits: Orla Kennedy, Karen O'Donoghue

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