Description
The Royal British Legion, in partnership with global creative agency Leagas Delaney and media planning and buying agency Bicycle, is launching a new multichannel campaign, 'Protection’. The campaign highlights how even the most advanced military equipment cannot protect against the mental scars linked to military service. However, funds raised during the Poppy Appeal helps RBL deliver support for service personnel and veterans suffering from the psychological impact of combat.
The nationwide campaign launches with a 40” and 20” TVC on ITV, Channel 4 and catch-up services on 24th October and will continue to run across multiple channels over the Remembrance period. The campaign is supported by a nationwide Digital Out of Home presence and online content that build the story further. In the online films, three veterans share their experiences of the many ways RBL have helped them after their time in the military. They also discuss the beneficial impact of seeing the general public wear a poppy during the remembrance period.
This professional campaign titled 'Protection' was published in United Kingdom in October, 2024. It was created for the brand: Royal British Legion, by ad agency: Leagas Delaney. This Digital, Film, and OOH Outdoor media campaign is related to the Military and Public Interest industries and contains 3 media assets. It was submitted about 1 year ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Leagas Delaney
Creative Director:
Managing Partner:
Managing Partner:
Strategy:
RSA Unit:
Tim Delaney
Glenn Paton
Chris Boyton
Alice Schaffer
Director:
Juriaan Booij
Executive Producer:
Rupert Unwin
Production Manager:
Becky Bishop
Trainee Production Assistant:
Steph McAuley
Production Runner:
Bardia Ghezelbash
1st Assistant Director:
Matt Lawson
Runner:
Miles Lacey
DOP:
Franklin Dow
1st Assistant Camera:
Juan Minotta
2'a Assistant Camera:
Mark James
Grip:
Louisa Court
DIT:
Moses Jeremiah
Video Playback:
Andrew Spindle
Gaffer:
Ana Krkljus
Electrician:
Ed Irvine
Electrician:
Alejandro Celis
Electrician:
Piotr Tomasikiewicz
Rigger:
Michael Lee-frost
Art Department:
Sophie Moelle
Art Assistant:
Simon Frederick
Construction Foreperson:
Jo Maeva
Construction:
Conor White
Wardrobe Stylist:
Felicity Gray
Hair & Make-Up Artist:
Bella Campbell
Armourer:
Alex Mason
Army Support:
Dave Seymour
Medic:
Carina Saxby
Photography:
Photographer:
lan Winstanley
Stills Assistant:
John Palmer
Talent:
Hero:
Laurie Duncan
