What’s the Beat That Moves Your Life? - All New Chevrolet Beat Launch

Agency: McCann


What’s the Beat that moves your life? With that question we start our launch campaign for the All-New Chevrolet Beat. A first for the Ecuadorian automobile market, in a country where the traditional family is the segment to whom every brand wants to talk to, the Chevrolet Beat instead focuses on the “new families” making a recognition to them in order to position our car with the millennial target. The way families have changed is drastic, but something that surely will not change is that they are the center of our lives, the Chevrolet Beat comes to celebrate that they are the energy that moves you to achieve what you want.

This professional campaign titled 'What’s the Beat That Moves Your Life? - All New Chevrolet Beat Launch' was published in Ecuador in January, 2019. It was created for the brand: Chevrolet, by ad agency: McCann. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Commonwealth//McCann, Quito, Ecuador
Creative Directors / Copywriters: Alexandra Vaca, Marco Tapia
Art Directors: Andrés Romero, Paulino Pachacama, Diego Romero
Graphic Designers: Eunice Bazurto, Juan Sebastián Narváez
Account Director: Alexandra Ortiz
Account Executive: Mario Lalama
Agency Producer: Carla Celín
Planner: Andrea Basantes
Production House: Darko Films
Director: Javier Cutrona
DOP: Guillermo Musé
Producer: Andrea Moyano
Art Director: Nora Salgado
Music: Draco And The Zodiac, Andrés Carrillo / Groove Music Factory


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