We live in a country of transfers. Where Ms. Ana transferred her art to Katia, who now sells it and collects payments with BiPay. Like Mr. Julio, who passed all his business knowledge to Julito, including the skill of serving customers and collecting payments with BiPay. And there we see the Pirate, who transfers all his wisdom to the young ones and his payment to Ms. Olga using BiPay. Yes, we are a country of transfers. That’s why BiPay exists, Bitel’s digital wallet. Pay, collect, and transfer across all of Peru, Just with your phone number, Oh! And no bank account needed. BiPay, what matters is transferred.
Description
Mobile payment solutions are prevalent in Peru's urban areas. However, most of these are tied to a bank, which poses a challenge for people in the most remote parts of the country. This challenge led to the creation of BiPay, a product specifically designed for those without a bank account, but with access to a smartphone.
To connect with people, we launched a campaign inspired by something deeply rooted in our culture: the transfer of knowledge, a tradition spanning millennia and integral to our Peruvian identity. Just as knowledge is passed down from generation to generation, keeping our traditions alive, we aimed to create a solution that mirrors this continuity.
This professional campaign titled 'What matters is transferred' was published in Peru in June, 2024. It was created for the brand: Bitel, by ad agency: Humans. This 360°, Content, and Film media campaign is related to the Electronics, Technology and Finance industries and contains 1 media asset. It was submitted over 1 year ago by Creative Director/ Art Director: Leonardo Gómez Gómez of Humans Peru/ Cumbia SCH.
Credits
Creative Agency: Humans Peru
General Director: Eduardo Velasco
Strategy Director: Sebastián Gonzalez
Creative Director: Leonardo Gómez Gómez
General Account Director: Patricia Montoya
Copywriting: Leonardo Gómez Gómez/ Nicole Giurga / Sebastián González
Art & Graphic Direction: Diana Reyes/ Jhervyn Santiago/ Diego Montenegro/ Diego Garriazo
Account Executive: Claudia Camarena
PRODUCTION COMPANY:
Locomotor
Director: Bruno Rey
Director of Photography: Mario Nakasone
General Production: Naca Pro
Executive Producer: Carmen Calderón/ Carlos Cia
Music: Darwin/ Willy Wong
