What comes with 'Ma'?
In late 2022, Bangladesh faced a severe dengue outbreak that resulted in numerous deaths. Authorities struggled to control dengue mosquitoes, making prevention a top priority for the general population. Experts suggested only usage of effective mosquito repellents like mosquito net could avert a possible epidemic.
Shwapno (ACI Logistics Limited), as a responsible retail brand, took it upon themselves to create a communication that would alert people about the necessity of using mosquito nets. Therefore Shwapno's in-house creative team came with a unique story of an imaginary world where people wear mosquito nets at all times. The humorous video commercial begins with a teacher asking her students what comes with the Bengali letter 'ম', to which they eventually respond "mosquito net". The commercial goes on to portray various scenarios with people wearing mosquito nets, including a vegetable shop, an engagement ceremony, and a final restaurant scene.
Due to its unique portrayal, the video commercial achieved remarkable success, garnering 15 million views; 1.2 million reactions & 38,000 shares on Facebook - making its the most engaging ad of Shwapno at the time. Its impact was not limited to Bangladesh, as it received nationwide media coverage and even crossed borders, sparking conversations and raising awareness about dengue prevention in neighboring countries.
This professional campaign titled 'What comes with 'Ma'? ' was published in Bangladesh in November, 2022. It was created for the brand: Shwapno, . This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 5 months ago by Director : El Momento of El Momento.
Advertising Agency: Shwapno In-house team
Production Company: Shwapno In-house team
Concept: Sabbir Nasir
Direction: Fahin Arafin & Eman Khan
Creative Supervision: Sabbir Hasan Nasir
DOP: Barkat Hossain Polash
Script: Rifat Rahman Papri
Head of Marketing: Mahadi Faisal
Manager, Digital Media: Sheikh Shafi Mahmud
Promotion and Campaign Management: Mohammad Anisul Islam
Chief Assistant Director: Sujon Ahmed
Executive Producer: Sadat AL Shafik
Production Designer: Tamanna Tasmeem
Art Supervision: Saqeeb Niloy
Production Manager: MoHammad MorShed
Costume Designer: Chowdhury Nowrin Ferdous
Online: Asif Shuvro
Editing: Rashaduzzaman Shohag
Color Grading: Rashaduzzaman Shohag
Studio: POST Circle
CG: Tahsin Hossain
Storyboard: Apon Joarder
Music: Jahid Nirob
Sound Design: Anik Ahammed
Voice Over: Sagar Sen
Casting Director: Becky Rafi
Cast: Shahana Rahman Sumi, Shahadat Shishir, Rajbin Tabassum Jerin Jerin, Tanjum Ara Polly, Arfan Anik, Arman Bin Mahmud,
Airin Sultana, Masum Rahman
Make-up: Enamul Hoque Masum
Dop Assistant: Arif Khan
Light Gaffer: Hashem
Light house: Bijay Media
Costume Assistant: Tabassum
Art Assistant: Khokon & BIllal
Production Boys: Rony, Hossain, Sukkur, Aslam
Trolley Man: Babul Islam