USAID-SHWAPNO Ghuddirdanga Project


For hundred of years, women of Ghuddirdanga, a remote village situated in Satkhira District- Bangladesh, had been fighting against the “Mohajons” (intermediaries) for the right price of their produced goods. Moreover, they were struggling to get the expected outcome compared to their efforts due to the lack of proper knowledge regarding modern farming methods. A local entrepreneur came forward to solve the problems of this women and started collecting dairy products from these women for his dairy shop at right price. To strengthen this initiative, Shwapno, the largest retail chain of Bangladesh, has undertaken a great project with the help of USAID where an expert trains these Ghuddirdanga's women how to farm, milk, preserve, transport and sell in a hygienic and appropriate method. Because of this project, the women now know the details of modern farming and their overall milk production been increased significantly. This collaboration does not end here, Shwapno has decided to distribute dairy products, made from the raw milk provided by Ghuddirdanga, through its numerous outlets under the “SHUDDHO” brand. Finally the incredible women of this locality rightfully received what they deserved and furthermore.

This professional campaign titled 'USAID-SHWAPNO Ghuddirdanga Project' was published in Bangladesh in January, 2020. It was created for the brand: Shwapno, . This Experiential medium campaign is related to the Public Interest, NGO and Retail Services industries and contains 1 media asset. It was submitted over 3 years ago by Digital Media Specialist: Eman Khan of ACI Logistics Ltd.


Production: Shwapno in-house
Concept: Mahadi Faisal
Direction: Eman Khan
Creative Direction: Fahin Arafin
Cinematography: Ahad Jibon, Eman Khan
Script: Mohammad Anisul Islam, Eman Khan
Editing: Fahin Arafin
Post supervision: Tahsin Hossen
Color: K M Atiqur Rahman
Sound: Obaidul Loban
Music credit: Procus Sound
Voice Over: Sagar Prakash Sen
Subtitle: Shehzad Majid
Production design: Md Salah Uddin
Production Manager: Mor Shed Alam
Special Thanks: Kamrul Islam Mamon


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