Description
Target launches a new era in wellness with an upbeat campaign encouraging customers to create their own wellness journey using Target products. The assortment introduces a 30% expansion featuring thousands of new items and more exclusives than ever before as the retailer strengthens its position as the destination for everyday wellbeing, and offers stylish and relevant products that support guests' goals.
Developed in partnership with creative agency Anomaly, the campaign taps into how consumers are going beyond restocking on their favorite brands by refreshing their wellness routine. They crave what’s new to kick off their wellness journey, and keep that feeling of novelty going.
The anthem :30 spot, showcases different people shopping for perfectly curated wellness products from Target shelves. Each precise pick is punctuated by a satisfying “pluck” in a rhythmic fashion. Using the iconic “cherry picking” method, customers select an array of wellness products at Target including mushroom coffee, multivitamins, Owala water bottles, David protein bars, and more.
The spot wraps with the campaign messaging, “Wellness Perfectly Picked For You,” emphasizing the idea that Target is a place of unlimited possibilities and personalization when it comes to wellness.
In addition to new wellness items, Target is enhancing the experience with wellness displays throughout the aisles, a revamped “Eat Well Your Way” digital feature, and Target’s first-ever in-store wellness events, which include samplings and giveaways throughout the month of January.
The campaign is live today across TV, Digital, Social, Podcast, and Radio, as well as OOH in Times Square.
This professional campaign titled 'Wellness Perfectly Picked For You' was published in United States in January, 2026. It was created for the brand: Target, by ad agency: Anomaly. This Film and Integrated media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 6 minutes ago.
Credits
Brand: Target
Agency: Anomaly
