The Middle”

Agency: Mother


Timber’s team of visual effects artists contributed their talents to “The Middle,” which premiered at the 2018 Grammy Awards. Under a very tight timeline, Timber collaborated closely with Mother in New York for the three-minute, live performance video. The piece captures music artists Maren Morris, Zedd and Grey in their on-stage element alongside dancers dressed in Target’s red-and-white, with a striking LED backdrop and floor flashing throughout.

This professional campaign titled 'The Middle”' was published in United States in February, 2018. It was created for the brand: Target, by ad agency: Mother. This Content medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Mother, New York, USA
Production Company: RadicalMedia
Director: Dave Meyers
Executive Producer: Jim Bouvet
Producer: Steve Fredriksz
DoP:Scott Cunningham
Production Designer: Phil Messina
VFX / Post Production Company: Timber
Executive Producer: Sabrina Elizondo
Creative Directors / Partners: Jonah Hall, Kevin Lau
Producers: Jillian Lynes, James Reid
Flame Artists: Todd Mesher, Scott Johnson, Tim Bird, Chris DeCristo, Andymac, Federico Saccone
Additional Artists: Jon Lorenz, Brandon Lester, Jeff Willette
CG: Jon Lorenz, Brack Hightchew
Flame Assistants: Brandon Harden, Brack Hightchew, Erik Rojas
Production Coordinator: Michelle Castillo
Editorial Company: Cartel
Executive Producer: Lauren Bleiweiss
Producers: Meagen Carroll, Greer Bratschie
Editor: Nick Gilberg
Audio Post Company: Lime
Executive Producer: Susie Boyajan
Mixer: Jeff Malen
Post Production Company: CO3
Senior Colorist: Stefan Sonnenfeld
Choreographer: Hi-Hat
Wardrobe: Jessica, Kelly/ JAK



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