Description
In a coffee culture dominated by creamers containing artificial flavors, stabilizers and hard-to-pronounce ingredients, Horizon Organic is taking a radically different approach: real dairy, organic ingredients, and nothing extra. The brand partnered with indie agency Duncan Channon to launch a national campaign introducing the first available USDA-certified organic coffee creamer. An expansion of their product portfolio, Horizon Organic is looking to welcome new households into their brand.
The campaign, “Kind of Amazing," features two :15 spots that show how a simply crafted creamer can elevate everyday coffee moments. Told through warm, slightly surreal storytelling, the work treats flavor as more than functional; it’s a trigger for the tiny, specific moments it carries with it. A sip of Golden Caramel or Chantilly Sweet Cream sets off a whimsical chain of association beyond the mug, drifting into memories of elegant desserts, cozy mornings, and those “oh yeah, that feeling” moments that are instantly recognizable. Grounded in just four ingredients, the campaign lets each cup of coffee quietly unlock something bigger than itself.
Long known for family and kid-focused marketing, Horizon Organic is entering coffee culture at a moment when viral TikTok ‘at-home coffee rituals’ are thriving and consumers are scrutinizing labels more closely than ever. Instead of the exaggerated humor or overly polished lifestyle cues common in the category, Duncan Channon encouraged the brand to challenge expectations by leaning into its proudly wholesome roots with a wry, tongue-in-cheek edge. The resulting work highlights the simplicity of four organic ingredients with charm and self-awareness, allowing the brand to stand out by being both unabashedly earnest and quietly unexpected.
The campaign introduces Horizon Organic Real Dairy Creamers in three flavors: Homestyle Vanilla, Chantilly Sweet Cream, and Golden Caramel, and will run through Q3 2026 across streaming TV, paid social, display, custom content, and OOH.
This professional campaign titled 'Kind of Amazing' was published on January 12, 2026. It was created for the brand: Horizon Organic, by ad agency: Duncan Channon. This Digital, Integrated, and OOH Outdoor media campaign contains 4 media assets. It was submitted 23 minutes ago.
Credits
Duncan Channon
● Jessea Hankins - Creative Director, Writer
● Jessica Wyatt - Creative Director, Art Director
● J. Moe - Associate Creative Director, Content
● Amy Char - Senior Copywriter
● Genevieve Gray - Group Account Director
● Valerie Nerio - Associate Account Director
● Nicole Rodriguez - Senior Account Manager
● Rita Ribera Channon - Executive Producer
● Keenan Hemje - Head of Production
● Eric Kozak - Head of Digital Production
● Rosheila Robles - Director of Project Management
● Virginia Andia-Bataille - Project Manager
● Kelleen Peckham - Director of Brand Strategy
● Tricia Krasneski - Business Affairs
● Debbie McMahon - Traffic and Asset Manager
● Matt Rhea - Production Designer
Horizon Organic
● Andrew Springate - Chief Marketing Officer
● Katie Brandyberry - Director, Integrated Marketing
● Taylor Guld - Manager, Integrated Marketing
● Lianna Capozzola - Vice President, Enterprise Strategy & Transformation
● Nicole Pavlica - Senior Director, Brand
● Rebecca Garfinkel - Brand Manager
Production
● Megan Brotherton - Director
● Buzzy Cancilla - Line Producer
● Stephen McGehee - Director of Photography
● Darcey Zoller - Production Designer
● Gerard Parr - Wardrobe Stylist
Editorial - The Banana Stand
● Naomi Goodman - Senior editor
● Charlie Hong - Animation
Color - Roast n’ Post
● Sean Wells - Colorist
● Crystal Villamayor - Post Producer
Post production - The Banana Stand
● Mark Everson - Flame artist/conform
Music - Marmoset
● "Leo Delibes - Flower Duet" by RTS Symphony Orchestra for “Whipped Goodness”
● "Hello Heartbreak" by Al Hazan for “Caramel Ribbons”
● Reid MacKenzie - Music Supervisor/Producer, Marmoset
● Marilynn Wexler - Creative Partnerships Manager, Marmoset
Sound - Tone 11
● Eben Carr - Mix and Sound Design
Art Production
● XYZ - Retouching/Pre-Press
