Tastebuds

Campaign Title: Hellmann's India – The Taste Bud Revolution
Director: Roni Kleiner
When sandwiches go dry, the protest begins from within. This campaign personifies our "Taste Buds" as a massive, chaotic crowd of animated characters revolting against the blandness of plain bread. Their riot turns into a rave the moment Hellmann's Mayonnaise is introduced, visually celebrating the explosion of flavor.

Director's Insight: "My creative vision for this project was defined by a specific clash of worlds: 'SpongeBob meets Pixar'. I wanted to capture the manic, slapstick energy and 'trolling' nature of SpongeBob and render it with the high-end polish and depth of a Pixar film. These characters have a single-minded obsession—flavor—and they will stop at nothing to get it. This unique blend of chaotic humor and premium CGI, combined with appetite-appeal cinematography, is what resonated globally, driving the campaign to over 250 million views."