Welcome to the Neighbourhood
When Your Neighbourhood Credit Union (YNCU) merged with Community First, the result was a $1.7 billion credit union in need of a complete strategic and creative overhaul, from organizational change management (OCM) to an entirely new brand. Enter Dead Famous. We broke through the “animated slideshow as video” standard set by many Canadian credit unions, and stretched a small video budget as far as it could possibly go. In this particular case, we provided all creative, planning, production and post on 12 high-value spots over a grueling 4-day shoot – ushering yet another credit union into the big leagues of financial advertising.
This professional campaign titled 'Welcome to the Neighbourhood' was published in Canada in September, 2019. It was created for the brand: YNCU, . This Integrated medium campaign is related to the Finance industry and contains 12 media assets. It was submitted about 3 years ago by Partner: Mike Fiorentino of Dead Famous.
Advertising Agency: Dead Famous Films, Vancouver, Canada
Agency: Dead Famous Creative