Top model Irina Shayk fronts Calvin Klein’s fall 2019 handbag campaign Unlocked in #MYCALVINS, an upscale visual mantra on Calvin Klein women being at their best wearing no clothes. Calvin Klein women’s ready-to-wear is absent from New York Fashion Week Spring 2020 shows, which officially opens today. The label enlisted the talents of Creative Director Neel Majumder and legendary Photographer duo Inez and Vinoodh. The new line of accessories plays off archive-inspired hardware, which sees Shayk bare all. According to the company, Shayk was cast for “her warm presence and piercing gaze,” which “sets the tone for the campaign.” The photos, explains the brand, "capture the fearless and totally pure feminine power. Sexy and bold, the bag collection becomes the means to release one's inner power and be an inspiration to oneself".
This professional campaign titled 'UNLOCKED' was published in United States in September, 2019. It was created for the brand: Calvin Klein, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 3 years ago by Majumder: Neel of Image Work.
Advertising Agency: Calvin Klein In-house, United States of America
Makeup: Fulvia Farolfi
Stylist: Tonne Goodman
Model: Irina Shayk
Photographer: Inez And Vinoodh
Executive Creative Director: Neel Majumder