UBS, the leading global wealth manager, recently arranged for three pupils from a primary school in Camden to visit the home of the Mercedes-AMG Petronas Formula One Team, with a special surprise meeting with Lewis Hamilton at the end of the factory tour.
The children were chosen for their interest in STEM subjects and desire for a career in the engineering and automotive industries. They were shown round the Team’s Brackley factory and introduced to some of the different roles that are essential to delivering a championship winning car.
Lewis Hamilton had a little fun with the visitors, disguising himself as an engineer at first before taking off his mask to surprise them. He then sat down with the students to talk about the importance of education, a positive mental attitude and dedication.
This professional campaign titled 'Welcome To The Hamilton Engineering School' was published in United Kingdom in October, 2021. It was created for the brand: UBS, by ad agency: Whisper. This Film medium campaign is related to the Finance industry and contains 8 media assets. It was submitted over 1 year ago by Mr: Lee Kennedy-Washington of Viral Seeding.
Advertising Agency: Whisper, London, United Kingdom of Great Britain and Northern Ireland
Social Media / Digital Activation: The Tom Sawyer Effect
Online PR: Viral Seeding
Executive Producer: Sunil Patel
Director: Sunny Bahia
Editor: Tim Fernandez