A bank like Switzerland

Agency: FRASER


UBS Switzerland launched a nationwide campaign to show how it's taking responsibility in the Swiss market while living its ties to the country and its people with typical Swiss values. The campaign platform "A bank like Switzerland" demonstrates the bank's strong ties to Swiss culture and the typical Swiss values that are put into practice, thus turning the country's strengths into those of the bank.

This professional campaign titled 'A bank like Switzerland' was published in Switzerland in September, 2023. It was created for the brand: UBS, by ad agency: FRASER. This Digital and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago by ECD: Fernando Barbella of FRASER .


Advertising Agency: FRASER
Executive Creative Director: Fernando Barbella
Copy CDs: Heiko Freyland, Alexander Detschades
Art Direction CDs: Raluca Circo, Andreas Schwitter
Senior Copy: Judith Kersting
Art Director: Thit Lin Venning
Strategist: Henri Vos
Senior Project Manager: Lara Ammenhäuser
Account Director: Sebastian Ewald
Agency Producer: Constantine Wrage
Production Company: SoHa Film
Executive Producer: Rudi Haller
Production Manager: Silvana Pellegrini
Director: Eduardo Vieitez
Voice Over: Jingle Jungle
Music and Sound Design: La Pirada
ALPHA Production: Gian-Andrea Albin
Photographer: Paul Mac Lean
Client: Aydin Sahin (Head Marketing & Digital Sales UBS Switzerland), Sonja Kingsley-Curry (Head Strategic Initiatives & Brand Experience), Oliver Vedolin (Head Digital Communication & Growth), Joël Frey (Head Content & Dialogue Marketing), Marcel Aisslinger (Growth Marketing Specialist), Melanie Säuberli (Marketing Manager Strategic Initiatives), Anja Stofer (Marketing Manager Strategic Initiatives), Patric Moeller (Head Digital Marketing), Chloe Hindes (Digital Campaign Strategist), Dominique Hauri (Social Media Specialist), Annina Speich (Social Media Specialist), Jasmin Heri (Social Media Specialist), Andrea Vetsch (Regional Marketing), Roman Emunds (Head Strategy & Research).


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