Description
As our focus shifts towards the New Year and people start to think about the future and their financial goals for 2025, UBS reveals the new cinematic component to its international brand campaign ‘Advice is our craft’.
Exploring themes of legacy, succession, innovation, and wealth planning, “Crafted for You” was shot on location in Tokyo and Vancouver by award-winning Cinematographer Edu Grau (Radical Media). The ‘Crafted for you’ TVC is bolstered across multiple channels including print, digital out-of-home, and experiential activation. ‘Crafted for you’ follows several key characters as they navigate pivotal moments in their lives with the help of a trusted UBS Financial Advisor.
The first story, ‘A New Chapter’ follows Frederic, an accomplished banker ready to retire and fulfil his dream of becoming an artist. With the sage advice of a trusted Advisor, Frederic confidently chooses to exhibit his Abstract paintings in a gallery for the first time.
The second film, ‘Succession’ follows Alex, a young woman preparing to step into her father’s role in the family company. With the guidance of their UBS Advisor, Alex and her father can find a path forward that fits them both.
The third film ‘Legacy’ follows Jennifer & Manuel as they plan for retirement and work with their Advisor to build a promising future for their children and grandchildren.
This professional campaign titled 'Crafted for You' was published in Switzerland in December, 2024. It was created for the brand: UBS, by ad agency: Publicis Groupe Switzerland. This Integrated medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Client
Group Chief Marketing Officer and Head Group Brand & Marketing Innovation: John McDonald
Head Group Brand, Creative & Innovation: Dr. Winfried Daun
Head Advertising and Media: Cici Steinmetz
Head Advertising and Branding, APAC: Wendy Wong
Head Brand, Creative & Digital Marketing Solutions, GWM-US: Maria Chang Nichols
TeamUBS, Publicis Groupe Switzerland
Creative
Chief Growth Officer: James Griffiths
Global Executive Creative Director: Jason Romeyko
Managing Director, Zürich: Jonas Poehlmann
Account Director, Zürich: Elisa Pollauszach
Creative Director, Zürich: David Mously
Senior Strategist, Zürich: Kim De Laere
Integrated Producer & Head of Art Buying, Zürich: Suzana Kovacevic
Business Director, Hong Kong: Ellen Soh Griffon
Associate Account Director, Hong Kong: Sammie Wong
Group Creative Director, Hong Kong: Yeefung Chan
Media
Global Managing Partner, Spark Foundry UK: Adam Hughes
Global Business Director, Spark Foundry UK: Andrew Cummins
Global Account Director, Spark Foundry UK: Anna Li
Regional Director, Spark Foundry Hong Kong: Sherrin Loh
Business Director, Spark Foundry Hong Kong: Yanky Lee
EVP, Planning, Publicis Media US: Gabe Misarti
Production
Production Company: RadicalMedia Berlin
Director & DP: Edu Grau
Executive Producer: Ben Schneider
Producer: Sophie Ede
Producer: Harri Kamalanathan
Production Manager: Jens Nielsen
Bidding & Post Producer: Dennis Czaja
Camera Operator, Vancouver: Michael Merriman
Camera Operator, Tokyo: Erwan Cloarec
Production Designer, Vancouver: Caitlin Byrnes
Production Designer, Tokyo: Taiyo Nobata
Stylist, Vancouver: Rachel Mosuk
Stylist, Tokyo: Azuna Saito
Hair & Makeup, Vancouver: Trudi Egerton-Ball
Hair & Makeup, Tokyo: Phoebe Lin
Casting, US: Joe Blake
Casting, Vancouver: Kris Woz & Kara Eide
Casting, Tokyo: Ko Iwagami
Local Production, Vancouver: Capital Media
Executive Producer: Christian Allen
Producer: Ed Callaghan
Local Production, Japan: Nakama Films
Executive Producer: Kenji Sato
Producer: Anna Hashimoto
Post-Production
Editor: Marco Perez @Marshall Street Editors
Colour: Toby Tomkins @Harbour Picture Company
Sound Design & Music: Interlude Sounds
VO: MassiveVoices
Online & Finishing: Südlich-t
