Description
Revolut, the UK licenced bank, has today unveiled football superstar Erling Haaland as the face of its latest campaign in the UK. This is in addition to Revolut's existing partnership with Manchester City as the Club's Global Partner and the Official Back of Shirt Partner for both the men's and women's first teams.
Following Revolut becoming a licenced UK bank in March, the newest Haaland launch continues the momentum as part of a broad "Welcome to my Bank" campaign, which kicked off starring the national treasure Graham Norton. With Haaland, Revolut highlights how the app integrates seamlessly into the unique lifestyle of one of the world's elite athletes.
Developed alongside the creative agency Anomaly, the campaign features the Manchester City striker showcasing his everyday banking life with Revolut. Through the lens of his unique personality and routine, Haaland highlights Revolut products including savings, RevPoints (Revolut's loyalty program), and personalised cards.
The films combine both humour and exaggerated versions of his off-pitch persona, as the player demonstrates the utility of Revolut, delivering lines from inside a cryotherapy chamber while checking his daily paid interest, to redeeming RevPoints for flights amid a sea of Premier League match balls.
As part of the wider campaign, Revolut will unveil a high-impact teaser featuring a large-scale billboard at Printworks Manchester on June 4. The asset will showcase Haaland anchored by the core messaging "Welcome to my Bank", strategically placed in the heart of his club's home city. The OOH installation will remain on display until June 10, creating a high-visibility moment for fans and pedestrians in Manchester.
Antoine Le Nel, Chief Marketing & Growth Officer at Revolut, said: "Unstoppable, performance-obsessed, and committed to excellence, Haaland is a machine in football. Revolut brings that same mindset to finance. Through a playful campaign, we show how Revolut supports customers' everyday financial needs while connecting them to the things they love — at the intersection of sport and finance."
The campaign underscores Revolut's presence in the sports industry of its home country, the UK. The company's partnership portfolio includes both Manchester City men's and women's teams, Audi Revolut F1 Team, and NBA London 2026, reflecting its positioning as a lifestyle brand that spans beyond traditional banking.
This professional campaign titled 'Welcome to my Bank' was published in United Kingdom in June, 2026. It was created for the brand: Revolut, by ad agency: Anomaly. This Film, Integrated, and OOH Outdoor media campaign is related to the Finance industry and contains 4 media assets. It was submitted 18 minutes ago.
Credits
Client: Revolut
Chief Marketing & Growth Officer: Antoine Le Nel
Head of Brand Activation: Tobi Fink
Head of Growth UK, IE & Nordics: Emily Lewis
Creative Agency: Anomaly
Production Company: HunkyDory
Director: Tom Marshall
