Welcome To My Bank

Revolut, the UK licensed bank with 13 million local customers, has announced national treasure Graham Norton as the face of its latest campaign, “Welcome To My Bank.”

Marking a defiant new era for the brand, the campaign challenges the “stuffy” status quo of high-street banks. In the hero film, Norton ditches his studio set for a saddle, delivering a dry, witty takedown of the vague, poetic promises often found in traditional bank advertising. By asking the simple question “What is a bank?” Norton invites the British public to look past the jargon and embrace a faster, more integrated financial future.

Developed in partnership with Anomaly, the campaign anchors on the brand line “Banking & Beyond”. It positions Revolut as not just a place to bank, but as a lifestyle ecosystem where spending, saving, investing, travel and more converge.

The campaign launches today across TV, digital, social and online video in the UK, with the hero film supported by a wider suite of content bringing Graham Norton’s uniquely playful tone to audiences nationwide.

Antoine Le Nel, Chief Marketing and Growth Officer at Revolut said, “To launch our first campaign as a UK bank, we needed a voice that resonates in every living room in the country. Graham is the perfect bridge. He’s a household name who has always done things his own way. He represents exactly what Revolut stands for: a bank that is sophisticated and secure and straight-up, never hiding behind jargon.”

Toby Allen, Chief Creative Officer at Anomaly said, “Revolut is a challenger brand that has been adopted and loved by the mainstream. Graham is exactly that too. With this campaign we set out to deliver a simple banking message in a way that lets the personality of both shine through.”

The campaign signals a major milestone in Revolut’s growth trajectory following its recent commitment to invest £3bn ($4bn) and create 1,000 high-skilled jobs in the UK.