Using the iconic yellow hi-vis vest as a simple symbol of LSM's protection and specialist cover
Using the iconic yellow hi-vis vest as a simple symbol of LSM's protection and specialist cover
Description
Under embargo until 00:01 BST 8 June, Liberty Specialty Markets is launching High Visibility Expertise, a new campaign created by Chromatic Brands to make its specialist insurance expertise clearer, more visible and easier to understand.
The campaign uses the iconic yellow hi-vis vest as a simple symbol of protection and specialist cover, making Liberty’s often unseen insurance expertise visible across OOH, LinkedIn, digital display, trade press, events and landing pages.
It also supports Liberty Specialty Markets’ transition towards the global Liberty brand identity, introducing Liberty yellow as both a brand asset and creative device.
This professional campaign titled 'High Visibility Expertise' was published in Multinational Europe and United Kingdom in June, 2026. It was created for the brand: Liberty Speciality Markets, by ad agency: Chromatic. This Integrated and OOH Outdoor media campaign is related to the Insurance industry and contains 2 media assets. It was submitted about 2 hours ago by Consultant: Anthony Dale of Chromatic.
Credits
Advertising Agency: Chromatic
