Welcome & Thank You

interactive investor (ii), the UK’s second-largest investment platform, has launched a confident new multi-channel campaign welcoming a surge of new customers, and offering a tongue-in-cheek ‘thank you’ to a competitor, whose recent fee changes helped ii welcome a wave of new customers.
The campaign, created by RCP is titled ‘Welcome & Thank You’, and playfully acknowledges the influx of investors who have joined the platform in recent months. While warmly greeting new customers, the creative also nods to ‘a certain competitor’ whose revised pricing structure appears to have prompted many investors to reconsider where they hold their investments.
Running across radio, press and London Underground placements, the campaign keeps the message deliberately simple and direct and drives audiences to explore Interactive Investor’s flat-fee pricing model, positioning it as a transparent alternative for investors looking to reduce platform costs.
The campaign demonstrates how financial services brands can react quickly to market shifts with confident, culturally aware communications. By acknowledging a competitor’s pricing change, Interactive Investor turns a broader industry moment into a powerful acquisition message. Minimalist in tone but sharp in execution, the campaign leans into the brand’s platform “I think, therefore ii,” reinforcing its positioning as a smarter choice for investors.