To encourage democratic system and the people’s franchise, we introduce a campaign - WeGoVote - a civic engagement initiative of FourthCanvas, that challenges, forms and reforms the mindset of voters towards the 2019 general elections in Nigeria.
We believe that when people exercise their franchise, it puts them in a ruling realm of deciding who decides the socio-economic development of their country. Hence, voters are the first decider of a nation’s faith for a particular term of office.
Through visual designs and illustrations dispatched through various social mediums, we are able to urge and encourage registered voters to vote their choice candidates without any prejudice or fear. The designs create a mind-shift from the perspective of not-voting because the polls are prone to electoral malpractices by politicians and their elements; and help people understand the importance and essence of exercising their franchise, thus reinforcing the possibility of a better Nigeria through polls.
This professional campaign titled 'WeGoVote Campaign' was published in Nigeria in March, 2019. It was created by ad agency: FourthCanvas. This Digital medium campaign is related to the Public Interest, NGO industry and contains 8 media assets. It was submitted over 4 years ago.
Advertising Agency: FourthCanvas, Lagos, Nigeria
Project Led by: Ajayi Ayomide John
Creative Directors: Victor Fatanmi, Tunji Ogunoye
Art Director: Mary Adefisayo
Copywriters: Opeyemi Olugbemiro, Opeyemi Akinkunmi Oyehan
Graphic Designers: Aluko Ayomiposi, Ayodele Adeleke
Other Contributors: Fidelis Ejeheri, Praise Philemon, Ayo Oshoro, Tosin Oyinloye, Tolu Awolumate