Data shows that textile industry is the 2nd most polluting industry in the world. Over 80% of the population doesn't know what's really in their clothes. The challenge was to make people aware of this and also make people aware of the fact that Liva’s eco-friendly fabric, has made sustainable fashion choices easy. As the Sustainable Fashion Partner for Times Lit Fest, Liva Fluid Fashion had the perfect opportunity to engage with like minded Times lit fests audience.
Introducing “The Responsible Smart Mirror”
The smart mirror combines voice and facial recognition with the help of Raspberry pie in order to communicate with consumers. The Mirror also detected the fabric and asked consumers to opt for sustainable choices. The mirror appealed visitors to include ‘responsible fashion’ in their 2019 resolutions and created awareness about how textile industry is the 2nd most polluting industry in the world!
This professional campaign titled 'The Responsible Smart Mirror' was published in India in January, 2019. It was created for the brand: Liva Fluid Fashion, by ad agency: Tonic. This Experiential medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Tonic Worldwide, Mumbai, India
Chief Executive Officer: Chetan Asher
Chief Operating Officer: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Chief Business Officer: Sudish Balan
Head of Innovations: Pratik Hatankar
Creative Supervisor: Sharal Barboza
Copywriter/Client Partner: Aishwarya Ganeshan
Art Director: Deepak Shinde
Design Visualisers/Designer: Amey Waghle
Social Media: Forum Dhruv, Sneha Keni
Social Media Outreach: Tarjini Modi