Description
The message was placed on six billboards at the Promenade. Every WEF participant had to pass by. The topic appeared at the same time in the Forbes Magazine (https://www.forbes.com/sites/worldeconomicforum/2023/01/15/5-dimensions-of-leadership-to-address-complex-challenges/?sh=614570236b37).
This professional campaign titled ' WEF 2023 "Tomorrow's leaders need:"' was published in Liechtenstein and Switzerland in January, 2023. It was created for the brand: Unicef, by ad agency: UNICEF Switzerland and Liechtenstein. This OOH Outdoor medium campaign is related to the Finance and Public Interest industries and contains 7 media assets. It was submitted over 2 years ago by Head of Brand and Creation: Felix Freese of UNICEF Switzerland and Liechtenstein.
Credits
Advertising Agency: Comittee for UNICEF Switzerland and Liechtenstein, Zurich, Switzerland
Director Digital & Media: Marc Uricher
Copywriter: Felix Freese
Art Director: Lucia Pigliapochi
Account Manager: Michèle Kessler
Lithography: Marjeta Morinc
Image Credits: ©UNICEF
