Join the fight against food waste

Agency: Hell Yeah!


Food-waste-fighting fruit and veg delivery service Oddbox has worked with Hell Yeah! to create its first ever TV campaign.

The work, launching as we enter the new year, celebrates the positive community of oddboxers with the story of two neighbours who bond over their Oddbox delivery.

The ad shows the neighbours leaving the house in the morning and finding that both have their Oddbox delivery waiting on their doorstep. They celebrate over their delicious wonky fruit and veg - and share pride that everything in their Oddbox has been rescued from the risk of going to waste.

Both the actors and the director worked with a loose script on the day, improvising reactions as they discovered the contents of the Oddbox.

The ad was directed by MarySue Masson, known for her comedy directing work on the Haribo commercials, as well as last year’s award-winning ‘No More Period Drama’ campaign for sanitary products brand Flo.

The TV ad will be supported by out of home ads across London and travel networks.

The ad, which will run across the Sky network and Channel 4, supports Oddbox’s drive for growth through 2023 and beyond, as it looks to become better known outside of Londo

This professional campaign titled 'Join the fight against food waste' was published in United Kingdom in January, 2023. It was created for the brand: Oddbox, by ad agency: Hell Yeah!. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago.


Client - Oddbox
Chief Commercial Officer - Yannick Barriol
Head of Growth - Liz Yates
Creative Manager - Eden Sparke
Head of Creative - Dulcie Cowling
Creative director - Fiona White
Creative director - Michele Bona
Creative - Kirsty McKinlay
Head of Strategy - Tom Newton
Strategist - Bianca de Sousa
Client Services Director - Jo Hill
Media planning and buying - Squadron Venture Media
Production Company - Studio Yes
Exec Producer - Zoë Waller
Producer - Victoria Ayettey
Director - Marysue Masson
DOP - Marcus Domleo
Art Director - Chris Williams
Costume Designer- Emily Pirouet
H&MU - Christine Hillhouse
Gaffer - Barry Keegan
Grip - Jack Jackson
PM - Holly Newman
1st AD - Kerry Green
Grade - Coffee & TV
Sound Mix - Guilt Free Audio
VO - Helen Barford
Music - Chris Morris, Stewart Barnes
Music licencing - SoundslikePublishing


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.