Portugal com Acnur

It's not a phase, it's an entire life

Agency: Alfred Creative Agency

It's not a phase, it's an entire life.


What remains of Christmas when you leave everything behind?
That was the starting point of this year’s Portugal com Acnur Christmas campaign. Alfred reflected on what Christmas represents for a refugee. The absence. The memories of what it was. The sorrow for what it can no longer be. And the worst part? It’s not temporary. 67% of refugees live in exile situations that last for 5 years or more. Help can't take that long.
Visually, everything was designed so the main character ended up resembling Santa.

This professional campaign titled 'It's not a phase, it's an entire life' was published in Portugal in November, 2023. It was created for the brand: Portugal com Acnur, by ad agency: Alfred Creative Agency. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago by Creative Director: frederico mendonca of 504835475.


Client : Portugal com Acnur
Agency : Alfred Creative
Marketing & Communication Director: Joana Feliciano
Creative Director: Frederico Roquette
Copywriter: Inês Tojinha
Art Director: Teresa Bogarim
Client Service Director: Mariana Horta e Costa
Account Manager: Isabel Brandão Dias
Production : Dwest


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