Wear your own shade.
Agency: Twentie's Film
Description
Wear Your Own Shade
Summer is here, and so is the tendency to underestimate the sun.
This spec campaign is a simple reminder from Twentie's Film: sometimes the best place to be is in your own shade. And wherever you are, don't forget your sunscreen.
The campaign uses a visual contradiction, a crowded beach where everyone is exposed to direct sunlight while a single person chooses the shade to communicate a familiar but often ignored habit. The message is intentionally minimal: Wear your own shade. Use your sunscreen.
Created as a summer reminder rather than a product advertisement, the project aims to encourage healthier sun protection habits during the holiday season.
Happy Summer. ☀️
This professional campaign titled 'Wear your own shade.' was published in Turkey in June, 2026. It was created by ad agency: Twentie's Film. This Film medium campaign contains 1 media asset. It was submitted about 2 months ago.
Credits
Production House: Twentie’s Film
Written and directed by: Atakan Köse
AI Creative: Atakan Köse
