Climate change is prompt to change how we drink beer tripling its price in just a few years. But don’t panic, beer lovers, we have an easy solution for you! Recycle as many cans and bottles as possible so we can make cheaper beer. We’ll place Budweiser-branded recycling machines in key spots at party cities like Miami, Las Vegas, New Orleans… encouraging people to recycle beer cans and bottles in exchange for refreshing discounted beer. The more they recycle, the cheaper their beer. Additionally, each bottle will direct people to a microsite where they can track the global beer price in real-time and directing them to the nearest recycling machine to help the price go even lower. And to celebrate we have saved beer, we’ll create an obstacle course competition that’ll help reduce beer prices even further. The fewer beer participants spill over the course the better their score and the price will be.
This student campaign titled 'Raise your Bud' was published in United States in February, 2019. It was created for the brand: Budweiser, by ad school: Miami Ad School. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 4 years ago by Art Director: Andrea Serrano Villaverde.
Advertising School: Miami Ad School, New York, United States of America
Ad: Andrea Serrano Villaverde
Copy: Chris Chiarulli