In order to convince you to stop speeding. We’ve tried everything. Almost everything.
So, during these instable times of social economy, maybe money will do the job.
That’s why we decided to team up with famous Belgian economist Etienne de Callatay to create an algorithm that will calculate how much you could save per year by slowing down on the road.
Check out how much you could save on www.leverlepied.be.
Of course, that's on top of the 80 lives lost on the road every year.
This professional campaign titled 'We've tried €verything' was published in Belgium in September, 2022. It was created for the brand: AWSR, by ad agency: Air Brussels. This Digital and Film media campaign is related to the Public Utility industry and contains 2 media assets. It was submitted over 1 year ago.
Advertising Agency: Air Brussels
CD : Air Creative Council
Creation : Marie Paris, Marc Richard Vander Heyden, Arnaud Bailly, Edouard Coune
Strategy : Tom Ernst
Design : Boris Delire, Aurélie Prestigiacomo
Account Manager : Laurie Parres-Albert
Account Executive : Flore Antonnaux
Digital production compagny: Caracal agency
TV Producer : Fiona Chevalier
Production Company : Hamlet
Executive Producer : Ruben Goots, Jason Felstead
Producer : Jeroen Berx
Director : Sébastien Petretti
DOP : Maxime Desmet