Description
Over the last few years, Bulgarian society has changed its perception of charity. Solidarity and care have become stronger. Statistics show that more and more people started to donate to various causes (50% of the population). Most of them send small contributions. To preserve this trend and motivate the community the Bulgarian Donors’ Forum initiated an awareness campaign. Our strategy is to show respect and gratitude to all anonymous donors in Bulgaria.
This professional campaign titled 'We thank you publicly' was published in Bulgaria in October, 2022. It was created for the brand: Bulgarian Donors' Forum, by ad agency: Direct Media KRES. This Ambient, Digital, and OOH Outdoor media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 2 years ago by Creative Director: Stanislava Ivkova of Direct Media KRES.
Credits
Advertising Agency: Direct Media KRES
Creative Director: Stanislava Ivkova
Senior Copywriter: Teodor Manolov
Art Director: Dennitza Cherneva
Account Manager: Zhivka Petrova
Head of Business Development and Strategy: Dobromir Dzhurov
