AirTaste is a multifunctional cookware that uses a patented Air-Layer technology. The Air-Layer spreads the heat evenly across the cooking surface and practically does the cooking for you. You don’t have to be near the stove all the time – just come back when it’s ready. Cooking healthy meals has become that much easier.
Milenium5 was tasked with making a crowdfunding video for the AirTaste campaign. The challenge was to fit all the benefits of the new technology in a short running time. It was done by fast intercutting between the use cases – the line “How? AirTaste” ties them all together.
To showcase the technology itself, Milenium5 modeled and animated a detailed 3D render of the product and layers of coating of the material.
The campaign has raised $140,000 across two crowdfunding platforms – 15 times the original goal.
Milenium5 is a full-service video production house. We make 2D, 3D and live-action ads and promos that help businesses build their visual identity and communicate effectively with their customers.
This professional campaign titled 'Effortless cooking with new Air-Layer technology' was published in Armenia in December, 2021. It was created for the brand: AirTaste, by ad agency: Milenium5. This Digital and Film media campaign is related to the Food and Household Products industries and contains 1 media asset. It was submitted 4 months ago by Agency: Milenium5 of Milenium5.
Advertising Agency: Milenium5
Creative Director: Hovhannes Yepremyan
Creative Copywriter: Danniel Roumian-Booker
Agency Director: Narek Amirkhanyan
Producer: Ruben Arevshatyan
Account Manager: Arpine Kirakosyan
Executive Producer: Hrayr Grigoryan
Production Company: Milenium5
Director: Hovhannes Yepremyan
Cooking Chief: Arbi Gharakhani
Director of Photography: Vazgen Muradyan
Production Design: Ruben Arevshatyan
Stylist: Ani Mesropyan
Decoration: Nerses Sedrakyan
Casting Manager: Nara Ayan
Storyboard: Tigran Grigoryan
Focus Puller: Vahe Hambardzumyan
Camera Technic: Taron Hambardzumyan
Editor: Aram Khanaghyan
CG: Nersik Hajatyan
Music & Sound: Aram Khanghyan
Agency Partner։ TCF