Last year, we accomplished one of the hottest campaigns in summer season, amazingly crafted for TELECOM EGYPT, known as “WE”.
And now, We, this time as creatives :D, can proudly announce that it went viral worldwide with more than 33M views and still going.
Accordingly, It won 2nd place WOLRDWIDE: CANNES 2023 YouTube leaderboard, amongst the top 10 most popular global ads.
Our summer promotion campaign was all about embracing the warmth and energy of the season, and using it to create irresistible deals that would keep WE's customers coming back for more.
Telecom Egypt “WE”, made its target audience feel the heat of its amazing offers, under the concept: “Summer is HOOOOT, and so are WE's offers".
But it was not just about mobile services offers, “WE” also wanted to create an immersive experience that fired up the essence of summer by collaborating with KIMOKONO for providing its audience with the most desirable deals in summer (megabytes & ice cream) so that everyone could enjoy their summer to the max.
This professional campaign titled 'WE SUMMER CAMPAIGN 2022' was published in Egypt in June, 2023. It was created for the brands: Nestle, RedBull, and WE TELECOM EGYPT, by ad agency: bubblegum advertising. This 360°, Digital, and Outdoor media campaign is related to the Media, Other, and TV and Streaming Promos industries and contains 17 media assets. It was submitted 3 months ago by Art Director: Khaled Rabea.
CLIENT: WE ( TELECOM EGYPT )
AGENCY: BUBBLEGUM ADVERTISING
DIRECTED BY: TAMER MAHDY
MANAGING DIRECTOR: MOHAMED WASFY
EXECUTIVE CREATIVE DIRECTOR: WAEL AZZAM
ASSOCIATE CREATIVE DIRECTOR: MOSTAFA DAYAN
ACCOUNT DIRECTOR: MARK BUCCIANTI
ART DIRECTOR: KHALED RABEA
behance link: https://www.behance.net/gallery/172554509/WE-SUMMER-CAMPAIGN-2022