Description
1/4th of all the global plastic pollution is contributed by PET bottles out of which 80% end up in landfills. According to research, algae produces large molecules called polymers which are normally used in PET bottles. Only in our case, it’s 100% vegetarian and biodegradable. Introducing an algae-based biodegradable water pouch to replace PET bottles in collaboration with NOTPLA.
This student campaign titled 'From The Ocean For The Earth' was published in India in September, 2021. It was created for the brand: Nestlé, by ad school: Miami Ad School. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 3 years ago by Student : Darren D'costa of Miami Ad School .
Credits
Advertising School: Miami Ad School, Mumbai , Mumbai, India
Art Director: Darren Joshua D'costa
Copywriter: Abhishek Rasane