Abu Garcia

Revo Reinvented

Agency: Bailey & Co.


Abu Garcia makes premiere high-performance fishing equipment for anglers who are serious about pushing themselves to the next level—and who fish to win.

Abu Garcia’s Revo line of reels is completely redesigned with no details sparred to deliver unmatched power, precision, and performance.

Product and anglers were filmed against an immersive LED wall to create an entirely new world where the latest technology meets advanced skill and the pursuit to win.

This professional campaign titled 'Revo Reinvented' was published in United States in June, 2023. It was created for the brand: Abu Garcia, by ad agency: Bailey & Co.. This Film and Integrated media campaign is related to the Sports industry and contains 5 media assets. It was submitted 4 months ago by Partner/Creative Director: Todd Mitchell of Bailey & Co..


Agency: Bailey & Co.
Company: Pure Fishing
VP, Marketing Communications: Marc Kempter
Director, Marketing Communications: Kim Hoffman
Marketing Communications Manager: Caroline Habib
Creative Director/Art Director: Mark Arnold
Creative Director/Copywriter: Todd Mitchell
Account Director: Terry Hurley
Production Company: 90 Degrees West
Director of Production: Pete Halliday
Executive Producer: Ellen Legow
Producer: Dustin Nathaniel Henderson
90°West Creative Lead/Editor: Scott Whiteaker / Editor Michael Colasardo / Editor: Scott Conger
VFX: Vlad Sarkisov
Music Composition / Sound Design: Benjamin Arnold
DP: Adrian Petrosian
Studio Partner: Vu Technologies
Studio Partner: Diamond View (Hannah Page, Kevin De Lucia, Jeffrey McKown, Brent Rusnak)


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