We play at home
Through three posters that combine typography with image, Equipo has linked insighs typical of the king of sports with the situations that are occurring these days of quarantine. With this, the group seeks to create awareness about the importance of isolation at a time when all sports competitions have stopped but the king sport is still so present. The campaign maintains the concept of “We play at home” as an umbrella, a clear call to keep sportsmanship alive in a difficult time for everyone. This also aims to be the leitmotif for more actions to be developed soon.
This professional campaign titled 'We play at home' was published in Spain in March, 2020. It was created for the brand: Equipo FC, . This Outdoor medium campaign is related to the Public Interest, NGO and Sports industries and contains 3 media assets. It was submitted over 3 years ago by Creative: Roberto Calatayud Miquel of Equipo FC.
Advertising Agency: Equipo, Madrid, Spain