we keep you Alive!
“INSOMNIA” - ALIVE UNITED & Sqweez Animal
What will happen when your “Passion” always keeps you ALIVE even though you are not there? This project was created by a collaboration between ALIVE UNITED & Sqweez Animal Band, to bring back the last song of the main singer who already leave us a long time ago to be Alive again.
ALIVE UNITED is commonly know as an Exclusive Online Gallery platform which offer services of Royalty free Photos and VDOs with beautiful authenticity and highest quality. We are a space composed of unique artists – offering art works with unique perspective through PHOTOs and VIDEOs with their own characters. We believe each moments created by these artists can capture even simplest daily lives into meaningful works, especially perspectives of Thailand that can be appreciated throughout the world. We are here to work closely with each artist, supporting ideas, production experiences, and vision of art.
At the beginning of this campaign, we want to create something by using passion to lead our hearts. What will make us ALIVE forever and people will remember us, so our passion will never end. For that reason, we got a chance to collaborate with Sqweez Animal to make this happen. We carefully selected keywords, concepts, and visuals from the assets pool, to make sure that everything is perfect, impactful, and meaningful. By using valuable assets which never been public on any website before on Aliveunited.com combine with incredible music from the band, we created the masterpiece.
The song is about the complexity of the human mind which is very difficult to understand. People who are stuck in the loop of the same mindset and can not get out. If you can not think of anything, why not let yourself go and close your eyes? What you seek all the time may be found when your eyes are closed.
This professional campaign titled 'we keep you Alive!' was published in Thailand in October, 2022. It was created for the brand: ALIVE UNITED, by ad agency: BBDO Bangkok. This Digital, Film, and Integrated media campaign is related to the Other and Professional Services industries and contains 1 media asset. It was submitted about 1 year ago.
Client: ALIVE UNITED
Advertising Agency : BBDO Bangkok
Chief Creative Officer : Thasorn Boonyanate
Creative Director : Annop Khunwong, Rook Floro
Sr. Art Director : Pattanapond Ketrathon
Sr. Copywriter : Supalerk Silarangsri
Art Director : Nattnaree Kheaw-im
Copywriter : Panupong Nakju
Group Business Director : Taksina Vasaruchapong
Business Director : Pattama Thienapirak
Account Manager : Natthaka Musigrungsri
Producer : Toungrak Jiravatanarungsri