Tourism Australia

Tourism Australia 'It's All Good Down Under'

Agencies: Connecting Plots Infinity Squared


In Australia we don’t say hello. We say G’day. Because here, every day is a good day.

‘It’s All Good Down Under’ invites the world to meet the warm and welcoming personalities behind our tourism industry to give international holiday planners inspiration to help them plan their next Aussie holiday.

The platform features Hamish Blake and a raft of local operators and shines a light on all the good places, the good people and the world class experiences on offer here in Australia.

‘It’s All Good Down Under’ plays a critical role in promoting consideration with international tourists and supports the global brand campaign which is driving brand salience in all the key markets for Australia.

This professional campaign titled 'Tourism Australia 'It's All Good Down Under'' was published in Australia in October, 2022. It was created for the brand: Tourism Australia, by ad agencies: Connecting Plots and Infinity Squared. This Content and Digital media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 1 media asset. It was submitted about 1 year ago by Executive Assistant: Danielle Taylor of Connecting Plots.


Creative Agency: Connecting Plots
Creative Partner: David Jansen
Creative Director: Chris Johnson
Strategist: Tim Collier
Art Director: Alexa Burchell
Art Director: Jonti Groth
Copywriter: Craig Rosenthal
Integrated Project Director: Gemma Barr

Production Company: Infinity Squared
Executive Producer: Erin McBean
Production Manager: Katie Dorman
Director: Julian Lucas (rep. Hooves)
DOP: Peter Eastgate
Camera Assistant (QLD): Michael Fairbairn
Camera Assistant: Sam Connelly
Sound Recordist (VIC): Ben Bomitali
Sound Recordist (SA and TAS): Nick Steele
Sound Recordist (QLD): Lee Kelly
Drone Operator (QLD): Reuben Nutt
Drone Operator (SA and TAS): Nick Frayne
Editor: Yotam Hatzvi
Grade: Peachy Keen Colour
Music: Jonny Higgins

Client: Tourism Australia
General Manager - PR, Social, Content: Anita Godbeer
Global Advocacy Executive: Zoe O’Sullivan
Production Manager: Tonia Davis

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