In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible.
This professional campaign titled 'We-Commerce' was published in Chile in December, 2019. It was created for the brand: Entel, by ad agency: McCann. This Direct medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: McCann Santiago, Santiago, Chile
Cco: José Ignacio Solari
Creative Director: Aldo Pennacchiotti
Copywriter: Rodrigo Pérez
Art Director: Dante Bravo
Copywriter: Daniela Cabezas
Art Director: Joel Pinda