The Almost New Campaign

Agency: McCann


In Chile are more cellphones that people, making a giant consumption around this device, practically people buy a new phone by year. But what happens with all those abandoned devices They finally become electronic waste, positioning Chile as the biggest productioner of electronic waste in whole Latin America. To change this reality the most important TELCO in Chile launched to the e-service market a new high-technology service.

This professional campaign titled 'The Almost New Campaign' was published in Chile in September, 2019. It was created for the brand: Entel, by ad agency: McCann. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted almost 5 years ago by Creative Director: matias jorquera of BBDO Chile.


Advertising Agency: Advertising Agency: McCann Santiago, Santiago, Chile

Boston Scientific


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