Fogo de Chão

We are much better with fire

Agency: Rai


Brazilians rarely have contact with snow. This year, the severe winter caused snow in several Brazilian states. We are a good-natured people and of course we would play with snow and make snowmen. But we don't know how to make snowmen. We made horrible snowmen. On the other hand, our barbecue is one of the best in the world. We are much better with fire.

This professional campaign titled 'We are much better with fire' was published in Brazil in June, 2021. It was created for the brand: Fogo de Chão, by ad agency: Rai. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 years ago by Art Director: Cacá Passos.


Advertising Agency: Rai, São Paulo, Brazil
Creative Directors: Cacá Passos, Cássio Guiot
Creative Director and Copywriter: Marcos Dyonisio
Art Directors: Cacá Passos, Leandro Chisté, Carol Cravo
Copywriters: Cássio Guiot, Karina Schubert, Daniel Diskin


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