Miami Fogo Experience

In Brazil, football is more than a sport. It’s a celebration centered around food, cocktails, music and community. This summer, Fogo de Chão, the internationally renowned restaurant from Brazil known for its elevated churrasco dining experience, is bringing that same spirited energy to fans across the U.S. through a nationwide campaign inspired by the passion and hospitality traditions that define Brazilian match-day culture.

Inspired by the vibrant traditions surrounding Brazil’s legendary football culture, the campaign invites guests to experience summer soccer season the Brazilian way. Running from May 19 through July 10, the campaign will introduce the limited-time “World Caip” cocktail, nationwide Bar Fogo watch parties, a Fogo Rewards sweepstakes offering the ultimate Miami soccer getaway and a 12-day activation at Wynwood Marketplace in Miami.

“In Brazil, football has always been about more than what happens on the field. It is about gathering around the table and celebrating together,” said Barry McGowan, Chief Executive Officer of Fogo de Chão. “This summer, we are excited to bring that spirit of hospitality and celebration to our guests nationwide through elevated watch parties, immersive experiences and the launch of the ‘World Caip.’”