What is the best Dum-Dums flavor?

A new social campaign was launched by Young & Laramore for Spangler’s iconic candy brand, Dum-Dums. Spangler is engaging fans via TikTok to set the record straight once and for all by asking a 100-year old question: what is the best Dum-Dums flavor?

For the brand’s 100th anniversary this week, Spangler has tapped Young & Laramore, creative AOR for both of its Dum-Dums and Bit-O-Honey brands, to create a strategic social campaign (complete with AR, influencer partnerships and fun surprises for fans) as colorful and full of whimsy as the Dum-Dums brand itself.

With an innovative, interactive social media campaign celebrating America’s “sweetheart” Dum-Dums, Young & Laramore is engaging a new generation of Dum-Dum fans on TikTok through the “Flaunt Your Flavor” AR filter. The filter transforms users’ heads into their favorite Dum-Dums flavor. The filter will include 20 flavors to swipe through, including classic flavors like Root Beer, Cherry and Cotton Candy, to more exotic flavors like Dragon Fruit and Mystery

List of influencers included in the launch

Suzanne & Dillon White: Suzanne TikTok: https://www.tiktok.com/@momchats
Dillon TikTok: https://www.instagram.com/dillonmichaelwhite/
Evelyn Mae: Evelyn Mae TikTok: https://www.tiktok.com/@lileviemae?lang=en
Issa Okamoto: Issa TikTok: https://www.tiktok.com/@issaokamoto?lang=en