ADVERTISING

Solidarités International

Water talks

Agency: BDDP

Description

Solidarités International built an extraordinary wall of water right in the heart of Paris to generate public awareness about the devastating ramifications of unsafe drinking water. Unsafe drinking water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses such as cholera, typhoid, malaria, diarrhea and trachoma in almost 8 million people, including nearly 1.8 million children. In honor of the World Water Day, the NGO Solidarités International, specialized in meeting people’s most vital needs (including safe drinking water), orchestrated a revolutionary public event. To better capture the attention of passers-by, the agency created a whole new kind of billboard, using water as the medium. A temporary wall of water was set up in the very heart of Paris and for one week it conveyed poignant messages that made people realize the vast extent of damages caused by unsafe drinking water all around the globe.

This professional campaign titled 'Water talks' was published in France in March, 2010. It was created for the brand: Solidarités International, by ad agency: BDDP. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 12 years ago.

Credits

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Motion Photographers: J and J
Production Company: Cosa (Paris)

Scrabble
Polio Awareness

ADVERTISING

iStock Essentials

Global Business and Network conn...

Artist: Peach_iStock

iStock Signature

Global Communication Network

Artist: imaginima

iStock Signature

Global Communication Network (Wo...

Artist: imaginima

iStock Essentials

Blue world map vector isolated o...

Artist: Kongphop Petwichai

iStock Essentials

A world map consisting of thousa...

Artist: Christoph Burgstedt

iStock Signature

Global Communication Network (Wo...

Artist: imaginima

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.